FREELANCE CONSULTANT
2018 – Present
Shupper-Brickle Equipment Co. – Clean Room Lifting System Video (2023)
Edited and produced video from clips provided by client showcasing an application for a clean room stainless steel lifting system.
Christian Beach – April 2022 Bandcamp Friday Press Release
Wrote and distributed press release announcing sale on singer-songwriter Christian Beach’s Bandcamp discography in conjunction with the third anniversary of the release of his 2020 EP, DoubleLife, and April 2023’s Bandcamp Friday, when the music service waives its revenue share of sales to benefit artists.
Read PDF of press release
Christian Beach – “Clean Livin'” Music Video (2022)
Directed, shot, edited and produced this music video for singer-songwriter Christian Beach. Royalty-free stock video footage was provided by Videezy.com
Christian Beach – Direct and Free Electronic Press Kit (PDF Version)
Wrote and developed an EPK for singer-songwriter Christian Beach ahead of the release of his 2022 EP, Direct and Free. The actual EPK exists as a password-protected area of his website, which I also developed and manage. This is a PDF version I designed to attach to the email sent to his media list.
View PDF version of EPK (with removed download link)
Christian Beach – “Missing Link” Music Video (2021)
Directed, shot, edited and produced this music video for singer-songwriter Christian Beach.
New Jersey Stage: Making a music video while quarantined
In May 2020, New Jersey Stage magazine published an edited version of an informal article I wrote for my blog discussing the challenges of working remotely on music videos for singer-songwriter Christian Beach. Read the PDF version.
GEORGE STREET PLAYHOUSE
August 2014 – June 2018
2017-18 Season Review
Edited and produced this video showcasing the 2017-18 season at George Street Playhouse. Also wrote and recorded the music bed for the 2018-19 preview section.
GSP 2018 Gala Recap – Press Release
Press release written to recap George Street Playhouse’s 2018 Gala, which honored Dr. Penelope Lattimer with the Thomas H. Kean Arts Advocacy Award.
Read PDF of press release
The Nerd – About the Play
Shot, edited and produced this video of Director Kevin Cahoon talking about George Street Playhouse’s 2018 production of The Nerd. Also wrote and recorded the music bed.
Trying – About the Play
Shot, edited and produced this video previewing the play Trying. Also wrote and recorded the music bed.
Austin the Unstoppable – Houston tour press release
Press release written, in coordination with Novo Nordisk communications staff, and sent to New Jersey, New York and Houston news and arts media promoting George Street Playhouse’s Educational Touring Theatre bringing its Austin the Unstoppable production to schools and organizations in the Houston area.
Read PDF of press release
American Hero – About the Play
Shot, edited and produced this video promoting the play American Hero. Also wrote and recorded the music bed.
George Street Playhouse: Temporary Venue Transition Video & Post
Produced short video showcasing the 90-day change from vacant exhibit space to an intimate theater at George Street Playhouse’s temporary venue prior to the 2017-18 season.
I Love You, You’re Perfect, Now Change – Speed Dating: Dog or Cat?
Shot, edited and produced this fun video featuring the cast of George Street Playhouse’s 2017 updated production of I Love You, You’re Perfect, Now Change.
An Act of God – Casting Additions Video & Post
Produced this short video announcing who would be joining Kathleen Turner in George Street Playhouse’s 2017 production of An Act of God.
An Act of God – “A Heavenly Touch” Video & Post
Created a video of tickets for An Act of God being printed and used it in a fun Facebook post promoting the show at George Street Playhouse in 2017.
Mama’s Boy – “A Letter to President Johnson” Preview Video & Post
With no video assets yet available for George Street Playhouse’s 2016-17 season-opening show, Mama’s Boy, I used renderings from the set designer and public domain audio of a speech given by Marguerite Oswald, mother of Lee Harvey Oswald, to create a video for a Facebook post promoting the play.
NEW JERSEY BUSINESS & INDUSTRY ASSOCIATION
March 2013 – August 2013
Press Release: NJBIA Supports Governor’s Veto of “Facebook” Privacy Bill
Press release written while working as a temporary communications specialist for NJBIA in 2013.
Read press release (pdf)
Press Release: NJBIA President: NJ Job Growth, Lower Unemployment Demonstrate Growing Economy, Improving Business Climate
Press release written while working as a temporary communications specialist for NJBIA in 2013.
Read press release (pdf)
H&G PUBLIC AFFAIRS
Account Executive, June 2009 – November 2011
Freelance Consultant, November 2011 – May 2017
South Jersey Gas – Atlantic City MGP Project Outreach Website
In coordination with a client, designed and developed a WordPress website geared toward public outreach related to one of the client’s projects. The site framework was based upon a format and design I established previously for other client projects with positive results. Although this website has been changed and simplified since it launched in 2016, it still exists today at https://atlanticcitymgp.com
PPL Northeast/Pocono Reliability Project Website Plan
In a break with previous projects, H&G advised client it should go public with a transmission line project before the route-selection process (screenshot shows website after route was selected). A nearby rebuild project had been stalled for years by legal challenges, and the client did not want that repeated. I was tasked with developing a plan and design mockups for a website that would provide information and tools for residents to use as the line was planned and built. The site was built by another vendor based on this plan, and the project was announced in late 2011. In addition to developing the website framework, I also drafted plans and materials for a series of open houses held in Northeast Pennsylvania that allowed residents to come and learn more about the project from PPL staff. The client had expected to complete this project by late 2017. Thanks, in part, to the website and open house events, PPL announced the completion of the project in April 2016 — more than a year ahead of schedule.
Read PPL NE/Pocono Reliability Website Plan (pdf)
COMMUNITY ASSOCIATIONS INSTITUTE – NEW JERSEY
April 2009 – April 2011
Photography – CommunityTrends magazine covers
Photos I took to serve as cover images for CommunityTrends magazine, the monthly publication of CAI-NJ.
CommunityTrends: Heat & Humanity
Feature on CAI-NJ member company working on a Habitat for Humanity project during a summer heatwave. Published in the August 2008 issue of CommunityTrends magazine. Also took the accompanying photos.
View full size (pdf)
CommunityTrends: Foreclosures & the Economy
Article written for the October 2008 issue of CAI-NJ’s CommunityTrends magazine on the impacts of foreclosures on New Jersey’s homeowner and community associations.
View full size (pdf)
RIDER UNIVERSITY
PR/Publications Staff Writer, March 2000 – May 2001
Web Content Coordinator, May 2001 – November 2003
Associate Director of Publications, November 2003 – November 2006
Rider University – 2006 Alumni Reunion Weekend Preview/Concert Poster
Wrote article previewing Rider University’s 2006 Alumni Reunion Weekend in the Spring 2006 issue of the alumni magazine. Also designed Gin Blossoms concert ad on facing page to be repurposed as standalone poster that was displayed by several local businesses and university partners.
View full size (pdf)
Rider University – A Rising Star
Wrote feature spotlighting the revival of Rider University’s theater program for the Fall 2005 issue of the alumni magazine.
View full size (pdf)
Rider University – Rider’s First Lady of First Ladies
Wrote profile of Rider University’s Dr. Myra Gutin, an expert on First Ladies of the United States, for the Spring 2005 issue of the alumni magazine.
View full size (pdf)
Rider University Home Page (2003-2004)
Rider University launched a new frameset-based website in May 2001 just before I became Web Content Coordinator. It was met with immediate criticism and a university web steering committee was established to continue improving the website, including designing a new homepage. After several meetings and rejected design mockups, I created this design one night and it was approved by the steering committee and university president the very next day. It went live within 24 hours of its creation.
Rider University Institute for New Jersey Politics – First Web Site
I just happened to learn about the creation of The Rider University Institute for New Jersey Politics less than 24 hours before it was announced in 2001. I asked the Director of Public Relations to provide me with as much information as possible so I could at least build a minimal website for The Institute that would be in place for the announcement the next morning. This was designed to exist within Rider’s website main frameset and in accordance with the university’s web style guide at the time.
Rider University Press Release – $55 Million Capital Campaign Announcement
Wrote press release in November 2000 announcing the launch of the public phase of Rider University’s first-ever capital campaign.
Read press release (pdf)
Brian Kelley 