There’s something in the air (at Macworld)…and we’ll soon know what it is!

Well, in about one-half hour, Steve Jobs will be taking the stage at the Moscone Center in San Francisco, Calif., for his highly-anticipated Macworld 2008 keynote.

The Apple Web site was updated yesterday to include the phrase, “There’s something in the air.” What this means will undoubtedly be explained by Jobs during his presentation. Rumors of an ultra-thin, ultra-portable MacBook-like wireless Internet device called MacBook Air have been circulating around the ‘net in full force the past few days, and this slogan seems to lend credence to those reports.

But we shall soon find out what it all means…directly from Steve Jobs himself.

To follow the keynote, check out these and other sites that will be live-blogging the event:

Macworld | Expo Keynote – Live Update

Macworld.Ars | Macworld 2008 Keynote Live on Ars

CNET | Live blog from Macworld 2008


Remember Apple’s “Think Different” campaign?

Apple used an advertising slogan of “Think Different” back in the late 1990s…and it actually still pops up from time to time. However, as a fan of the company and its products, I must admit that Apple has never really been thinking different(ly). It would be more apt to say, “Think Cool.”

Apple just does things in a cooler fashion than the rest of the industry. The products are great, but they don’t really produce anything that is so different than what’s already out there. The genius lies in CEO Steve Jobs’ “Barnumesque” showmanship skills, clever marketing strategies, and a brilliant design team.

OK…so why am I bringing all this up? Well, about a year before the “Think Different” campaign started, the first issue of MacAddict magazine showed up in 1996 with this graphic (source:

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HEY! That looks an awful lot like:

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See…it’s not about thinking different(ly)…it’s all about making things look cool.