Ads Gone Wild: More antics in Boston

Well, I already posted my opinions on the city of Boston’s overreaction to the Aqua Teen Hunger Force guerrilla marketing campaign that led to the city practically shutting down a few weeks ago.

However, a new advertising tactic has again agitated Boston officials.

BOSTON (AP) – Less than a month after highways and bridges were shut down during a bomb scare touched off by an advertising stunt, a new marketing scheme has led angry city officials to shut down a historic site.

A clue in a Dr Pepper promotion suggested a coin that might be worth as much as $1 million was buried in the 347-year-old Granary Burying Ground, the final resting place of John Hancock, Paul Revere, Samuel Adams and other historic figures.

After contestants showed up at the cemetery gates early Tuesday, the city closed it, concerned that it would be damaged by treasure hunters.

“It absolutely is disrespectful,” Boston Parks Commissioner Toni Pollak told The Boston Globe. “It’s an affront to the people who are buried there, our nation’s ancestors.”

OK…I have to side with Boston in this case.

Cadbury Schweppes PLC, the makers of Dr. Pepper soda, should have known better than to hide a valuable coin in a cemetery, especially one serving as the burial site to some of the founding forefathers of the United States. The company should have worked with City Hall on this one.

That being said, I also think Turner Networks/Adult Swim should have informed the cities involved in the Aqua Teen campaign of the plan before implementing it. However, I still say Boston overreacted to that one.

TWR readers in Boston, look away now!

Since the very sight of the Mooninites from Cartoon Network/Adult Swim’s “Aqua Teen Hunger Force” gets certain people from Boston worked into a panic (because, you know, they couldn’t take the time to actually check out what the devices were BEFORE going apeshit all over town while screaming “they’re bombs! they’re bombs!” and blowing up what essentially were Lite-Brites), I will suggest that those people look away from the this movie trailer for the greatly anticipated “Aqua Teen Hunger Force Colon Movie Film for Theaters.”


And speaking of that whole ATHF-Boston thing, here is a very funny take on it (includes profanity…very funny profanity)…